OTTAWA — When the Bank of Canada launched its new $10 bill in 2018, it hid a Space Invaders-like video game called Inflation Busters inside the bill’s web page, a fun diversion that caught on with a wider audience than usual for a central bank.
The throwback game, along with the Bank of Jamaica’s reggae music videos and the European Central Bank’s podcast series, is an example of how global central banks are getting creative in delivering their messages directly to the public they serve.
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It’s a push that has become increasingly important amid the COVID-19 crisis and the rise of misinformation, a point made by the Bank of Canada’s governor, Tiff Macklem, at a major central banking symposium in late August.
Since starting the job in June, Macklem has used his platform to gently prod his fellow central bankers on building public trust and has spoken out on income inequality, a hot-button topic not normally discussed by central bank governors.